Good. That's what clear, careful and creative communications do well.
Big Gnome gets back to basics.
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Marketing Communications Strategies for the New Year: Part 5 »
Tuesday, January 20th, 2009
Strategy 4: Don’t jump on the bandwagon.
Say you’re one of the many companies who said, “Blogs are big right now. We need a blog.” You create one and all you do is share news about your business. And, you update it even less than your company website’s “News” or “Press” page. Blogs should be places where people who want to pay attention to you can get useful, insightful information on a regular basis.
Are you concerned that you will fall into obscurity if you do not use social media to share information? Outlets such as blogs, Facebook, MySpace, LinkedIn and Twitter offer cool, new opportunities to promote your business and interact with your audience; however, businesses jump on the bandwagon too fast without first examining the need to do it, the benefits, and the possible consequences.
It is important to thoughtfully develop and protect your image on the web. Negative publicity or projecting the wrong image can cost you. So, be sure to research and examine the opportunities and to make prudent decisions about what’s best for your company.
No matter what, when your marketing or public relations campaign is carefully developed and focused on identifying the best communications tools to meet your objectives, the rest will fall in place. Social media may or may not be the answer.
Tags: Marketing Communications, Public Relations, Social Media
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July 15, 2010
If you’re unhappy with your current place of employment, consider working at Etsy. They’re hiring – and developed a pretty hilarious little video about what goes into a day’s work at the company.
If Big Gnome and happiness didn’t exist in my life, I might have sent in an application.
April 22, 2010
Lately I’ve taken more time to ask Big Gnome clients and colleagues for referrals and introductions for possible new business. Last week, I took one of our clients, Palmetto Software Group, to On the Border for lunch to talk about who we want to have conversations with. If this IT security company were a restaurant, [...]
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