Good. That's what clear, careful and creative communications do well.
Big Gnome gets back to basics.
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Tuesday, October 14th, 2008
I’d like to tell this to some people, but I play nice. Not because their current firm isn’t good…I think businesses do not always need a PR firm to get great PR. Jason Calacanis, founder and CEO of Mahalo, and who also founded and ran both Weblogs Inc. and the Silicon Alley Reporter, wrote a solid guest column for GSATC last week, “How To Get PR For Your Start-Up – Fire Your PR Firm.”
As a public relations professional, is it bad that I agreed with Jason? He offers advice to CEOs of startups on how to secure and manage PR including: picking up the check, approaching smaller publications and web outlets; being “everywhere,” and being a human being. That’s my number one.
Being human isn’t putting the hard sell on a prospect every time you see them – it’s interacting, listening, and developing a rapport and relationship with that person, whether it’s a potential client, or a journalist or editor. We all want to be listened to, acknowledged and cared for. And, everyone has a need.
If a PR firm or person is not the right fit for that need, then you’ve “saved” some bank for something more critical. However, what if a business owner doesn’t know what to do and needs help? First, read Jason’s article. If you need more hands-on guidance, then maybe we should talk.
Tags: Public Relations
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July 19, 2010
If I told you I could spend my 30th birthday weekend at a conference, would you still be my friend?
Seriously, the Brand New Conference is on November 5th in NYC. Created by UnderConsideration, this conference will focus on the development of corporate and brand identity projects by some of the sweetest practitioners around the [...]
July 15, 2010
If you’re unhappy with your current place of employment, consider working at Etsy. They’re hiring – and developed a pretty hilarious little video about what goes into a day’s work at the company.
If Big Gnome and happiness didn’t exist in my life, I might have sent in an application.
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