Big Gnome
Got Your Attention?
Good. That's what clear, careful and creative communications do well.
Big Gnome gets back to basics.
Influential Communications
Home
Live an extraordinary life
Friday, September 19th, 2008
That’s a tall order. I know the folks at Bishop Gadsden are living such an existence. Big Gnome joined Blue Ion’s creative team to write the new web site for this life care retirement community in Charleston, S.C.
Mike Henry sums up the project nicely on Blue Ion’s blog. The passion for life that permeates the community, from the residents, as well as the leadership and staff – and their ability to articulate that passion – gave me, as a writer, a strong, creative base from which to develop the content.
Another tall order was to avoid the traditional positioning and verbiage of retirement community marketing, which is about as fresh as 30-year-old potpourri.
Off-limit wording included “peace of mind” and even “retirement.” Bishop Gadsden residents are anything but retired.
We also had fun developing different elements to the site, including resident profiles, an interactive map of Charleston, and a sweet, sliding timeline of Bishop Gadsden’s milestones.
Tags: Web site development, Writing for the web
Leave a Reply
Read More Big Blog
-
Unhappy with your job?
July 15, 2010
If you’re unhappy with your current place of employment, consider working at Etsy. They’re hiring – and developed a pretty hilarious little video about what goes into a day’s work at the company.
If Big Gnome and happiness didn’t exist in my life, I might have sent in an application. -
The best referral thank you ever.
April 22, 2010
Lately I’ve taken more time to ask Big Gnome clients and colleagues for referrals and introductions for possible new business. Last week, I took one of our clients, Palmetto Software Group, to On the Border for lunch to talk about who we want to have conversations with. If this IT security company were a restaurant, [...]
Entries (RSS) & Comments (RSS)